Adelaide’s one and only not-for-profit music industry cluster organisation, Musitec, is hosting TechJam’s Connected Music City Challenge (CMCC) for the second year in a row. The CMCC is an innovation challenge designed to create compelling city experiences using music as a theme. The event is open for anyone to get involved.

The CMCC launch is set for Wednesday the 31st August, at St Paul’s Creative Centre, starting at 5.30pm, where this year’s theme will be announced. All participants will engage in a ‘speed date’ style networking process, encouraging teams to form, and enabling them to find the individuals they require to build their teams.

The Connected Music City Challenge is open to any individual or team that has a passion for creating unique city experiences and to develop and commercialise their ideas.

In 2015 the first CMCC event was held. Prizes included:

  • Access to IBM’s Bluemix and SoftLayer platforms to a collective value of $48,000
  • A Flinders NVI Venture Dorm Scholarship
  • A hot-desk at St Paul’s Creative Centre
  • $1000 cash courtesy of VAF Research
  • Access to the Adelaide City Councils’ Concierge program via the Smart City Studio
  • Business mentoring services from Musitec.

Similar prizes can be expected for the 2016 event.

Last year’s major prize-winner, Conor Barkway says, “Being involved in the Connected Music City Challenge was an amazing opportunity to build meaningful networks, and surround myself with other people passionate about music. After my concept, Munity, was fortunate enough to be selected as a major prize-winner, I’ve received industry support, mentorship, and have been granted the technological resources to create a prototype with the IBM Bluemix platform.”

In 2016 Musitec has also partnered with Academy of Interactive Entertainment (AIE) to provide an additional Prototyping Workshop enabling participants to create working prototypes. National music publication, The Music Network, has also joined as a media partner providing national press during the lead-up to, and throughout the challenge.

David Grice, Musitec’s Managing Director says, “as technology rapidly develops, the opportunity for innovation in music business is abundant. Collaboration is pivotal in driving effective innovation, so CMCC was designed to facilitate collaboration and assist in the commercialization process.”

“This year, we’ve partnered with AIE to deliver a Prototyping Workshop that will provide the teams with the necessary tools over a weekend to create prototypes to demonstrate at the pitch event.”

Registrations to attend the launch are now open and can be made by visiting or emailing (please note registration is essential).