HOLDEN CHANGES THE FACE OF ADVERTISING

Holden has today announced five influential and inspiring Aussies will be fronting car campaigns as ‘CARstodians’.

Actors Matthew Le Nevez and Claudia Karvan, chef and restaurateur Luke Nguyen, pro-surfer Nikki Van Dijk and fashion entrepreneur Jane Lu will be among the carefully chosen group in a campaign that goes to air on July 1.

Stepping into new territory, with the ‘CARstodians’ campaign, Holden is redefining its 2brand for today’s Australia and continues to execute its long-term plan to launch 24 new vehicles by the end of 2020.

Rising Australian pro-surfer Nikki Van Dijk said the partnership with Holden is a perfect fit, considering the amount of time she spends on the road.

Jane Lu, one of Australia’s most exciting start-up success stories, said “I’m pinching myself to be working with such an iconic, exciting and inclusive brand as Holden, alongside such inspirational fellow Australians”.

The CARstodians will be seen in television and digital channels for Holden’s new products and customer centric offers.

We at The Upside News are pretty excited to see a new era in vehicle advertising!

By Libby Parker

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