Toronto native Colombian Canadian singer-songwriter Jessie Reyez has been ceaselessly creating a gripping and passionate body of work since the 2016 release of her RIAA platinum certified hit single, ‘Figures’.
Launching with her debut Kiddo EP that propelled Reyez to early critical fanfare, she tirelessly hit the pavement landing all the way at a Grammy-nomination for her second EP, Being Human in Public.
Earlier this month, Jessie hit the road with global superstar Billie Eilish on her U.S. tour before the tour along with most of the music industry was abruptly halted due to the Covid-19 global pandemic
Releasing the album during this time left Jessie conflicted. Speaking to The New York Times on her decision to keep the album date Jessie says, “It messed me up because I was like ‘I don’t want to seem insensitive.’ I’ve grown up thinking about death as something that could easily happen tomorrow. But I know that for everybody else, there’s a lot of fear right now. I’m conflicted. But I’ve decided I’m putting out because indecision never did anything for nobody.”
With the release of her highly anticipated debut album, Before Love Came to Kill Us, out today via FMLY/ ISLAND, the 14-track studio album finds Reyez flying solo and hitting her stride, with only two additional artist features including ‘Coffin’ featuring Eminem and ‘Imported’ featuring 6lack. The body of work reflects through intimately raw lyricism and gut-punching storytelling, delivering an inside look at the emotional experiences brought on by love, loss, identity, religion and politics.
Continuing in the same vein and coinciding with today’s release is the somber video for ‘I Do’. The visual, directed by Ross Lai, looks back through some of the experiences in Reyez’s past video storyline, depicting the loss of a partner while conveying hope for reunion in the afterlife. The imagery brings to life the vulnerability and rawness showcased throughout the project , which also features previously released singles including the GOLD-CERTIFIED track ‘Imported’ featuring 6lack, and the empowering anthem “Ankles” and current single “Love in the Dark”, which has amassed over 15M streams worldwide,. Reyez brings her life experience into her music and reaffirms her narrative of authenticity, empowerment and conscientiousness