Not-for-profit organisation ARTARIA is joining with National Trust SA to invigorate the world of classical music through innovation and invention.
Attracting new audiences to classical music through unique audio-visual productions and innovative online music education, Creative Director and Founder of ARTARIA, Celia Craig started the organisation to advance the classical music community through embracing change in the new ways audiences engage with art.
“ARTARIA is an exciting organisation with some world-class projects on the horizon. The classical music scene in South Australia is abundant with talent, being able to support artists and the community through this organisation is truly rewarding,” she says.
“South Australia is so cool with its landscape, its history, its culture and community. The light here really inspires my synesthesia. I’m keen to now link these elements- to showcase and include classical music in a mainstream context. Think how the cinema makes you feel! It has been me and my friends on those soundtracks recorded at Abbey Road, but you never see the musicians. Now through Artaria, adopting a multimedia perspective and a cross cultural approach to collaboration, has opened up so many opportunities to create art and joy through immersive events.”
ARTARIA has two major projects coming up with National Trust of SA in October: Metamorphosis and Glittering Waves.
Metamorphosis on October 10 will be held in the historic Z Ward at Glenside where Artist in Residence, National Trust of South Australia, and oboist Celia Craig have invited emerging Indigenous photographer, Finn Mellor, to create a landmark installation of twelve editorial portraits to illustrate each metamorphosis within several National Trust locations, including the founding homestead of South Australia.
Glittering Waves on October 24 at the North Adelaide Baptist Church Hall presents an opportunity for attendees to enjoy music from some of the greats including Bach, Handel, Elgar and Purcell performed by some of South Australia’s leading classical musicians.
The evening’s musicians will take advantage of the stunning, antique organ housed in this church, with the event being a celebration of ARTARIA’s launch in collaboration with the National Trust of SA.
Inspired by Celia’s personal experience of synesthesia- precisely sound and colour blending ‘chromesthesia’ ARTARIA is on a mission to deliver South Australia to the world through musical experiences that incorporate sound, performance, colour and landscape.
A 2021 finalist for the Australian Women in Music Awards, Excellence in Classical Music, Celia is an industry leader, with the work being produced through ARTARIA aligning with this same standard of excellent.