There’s an authentic feeling to the music here: a refreshing win for artistic integrity. It’s a bit of gamble, and risks alienating many a hipster fan, but in broadening their horizons, Mumford & Sons avoid turning into the musical caricature that had seemed almost inevitable.

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The new video shows Liam, Keith, Maxim and Sleaford Mod’s front man Jason Williamson as fans have come to know and love them: hanging out in a disused shop in North London, upfront and unapologetic.