Stylish South Australian hospitality company Bespoke are taking on the Sydney market, announcing an impressive new partnership.

Bringing the boutique company’s unique theatrical brand of service to the eastern seaboard, Bespoke are taking the show on the road.

Teaming up with Australia’s leading wine retailer Cellarmasters, Bespoke’s crew of professional actors-cum-brand ambassadors have undergone a rigorous education process.

Now, well versed in all things wine, they will hit the road together with an in-house Cellarmasters team and visit a wide range of events, festivals and special occasions in NSW, where they will help Australians master their wine journey and find their new favourite drop.

Bespoke Founder Peta-Anne Louth says the new partnership is a perfect fit for both brands.

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Peta-Anne Louth

“It’s a real collaboration. Bespoke fits extremely well with the Cellarmasters brand. They are very bespoke and that’s what attracted us to come together. We tailor make our services to the event we are at, and that’s how Cellarmasters do their wine,” Ms Louth said.

In fact, the wine distribution company has much in common with Bespoke.

“They’ve always hired performers themselves, with celebrities like Sonia Kruger and Todd McKenny having worked there,” Ms Louth said. “Cellarmasters was started in Sydney and we first worked together at the Barossa Vintage Festival. They loved the crew who were offering tastings and getting people excited about wine.”

Founded in 2011 by Peta-Anne Louth in Adelaide, Bespoke specialises in custom designed staffing solutions with style, providing teams that host events in character, and with personality.

The newly formed Sydney outfit is no exception; comprising many NIDA graduates and led by Adelaide director, dramaturge and theatre maker Charles Sanders.

“I think we do things really well here in South Australia; we know how to bring hospitality together with the artistic. And now I am proud to be taking that experience interstate,” Peta-Anne Louth said. “With Cellarmasters, we are pairing exceptional wines with personality.”

And once Bespoke has conquered Sydney, Ms Louth has no plans to stop there, with the rest of the nation firmly in her sights.

“From here we will approach other states and this will be the start of Bespoke going national,” she concluded.

Cellarmasters is Australia’s largest direct to consumer online supplier of wines work with some of the most awarded winemakers in the Southern Hemisphere, and is passionate about educating Australians about wine, and creating connections between wine makers and wine lovers.