Close to 13 million Australians (66%), look to their mum for advice on healthcare and parenting, a new research report has revealed.
The Lucas’ Papaw Remedies’ Recommended by Mum Report report also found that 60% of Australians are likely to go to their Mum for tips, tricks, and recommendations when it comes to the healing and relief of skin irritations or conditions, suggesting Mum is a top go-to source of advice.
Family owned and operated Australian therapeutics brand, Lucas’ Papaw Remedies recently commissioned research that highlights the power of generational influence and usage when it comes to skin healing remedies.
The national survey also found:
- Over half of Australians (51%) are more likely to trust products that played a key role in their childhood and were used on them by their own mums.
- 39% of Australian medicine cabinets contain the same trusted staples their mum had in theirs, highlighting mum as a key influencer when it comes to healthcare products found in the home.
- Four in ten (40%), the equivalent of 5.3 million individuals, say they are more likely to trust healthcare products recommended to them by their mum
Healing Australian families for over 110 years, Lucas’ Papaw Remedies’ iconic red tubes and jars can be found in medicine cabinets, handbags, and gloveboxes across Australia.
The multipurpose ointment has a variety of uses including treating mild wounds, nappy rash, insect bites, mild burns, and sports injuries such as chafing or grazes and dry lips.
Lucas’ Papaw Remedies, General Manager Lynette Swinglehurst says, “Lucas’ Papaw Remedies Ointment, is a go-to multi-tasking product for many Mums to help relieve and soothe skin irritations. It is versatile for the whole family and has been a mainstay product for many Australian families for generations.
“The ointment, originally developed by our great-great grandfather, still uses the original healing formula made in line with modern standards. The formulation contains highly potent fermented fresh Australian papaw sourced from farms in Queensland, and is hand prepared locally by our team. When fermented, Australian Papaw has unique antimicrobial and antibacterial properties, that can help heal skin issues when applied topically.”
Head to Lucas’ Papaw Remedies‘ website for more information.