Expressions Media and City of Adelaide have again partnered in 2022 to deliver a free incubator program designed to arm creatives with the skills to tackle the business side of their craft.

Based at Vault 134, the old NAB building on Hutt Street, Libby Trainor Parker from Expressions Media says she is looking forward to seeing the submissions for the second iteration of Vaulting Ambitions, a program that mentors, educates and nurtures our city’s artists.

“Last year’s program was such a huge success. We had a wonderful group of artists across a wide range of disciplines, and we saw some impressive collaborations as well as people in the fledgling stages of their careers really launching to the next level, and many of our group were successful in winning grants and opportunities thanks to the workshops, learning, support and nurturing of Vaulting Ambitions,” she said.

Lord Mayor Sandy Verschoor said the partnership with Expressions Media supports our artists and artisans to grow their businesses and adds to Adelaide’s rich arts culture. 

“City of Adelaide is thrilled to be partnering again with the Expressions Media team to empower Adelaide creatives and support them to run successful businesses,” the Lord Mayor said. “After a difficult couple of years for creative industries, City of Adelaide is committed to providing support to a community that is vital to making Adelaide one of the world’s most liveable and creative cities.”

Places are limited and applications are now open for this program, which is free of charge and will help creatives take their craft to the next level. 

“As writers, musicians, performers, publicists, venue managers and producers ourselves, my partner Matt Trainor and I have learned much about the business of being creative through trial and error, with a lot of error! Now that we are well versed in the business side of our craft and we have connections and networks, we are so pleased to be imparting those skills to others and calling on our industry mates to be guest speakers, experts and mentors to empower artists to run a successful arts practice,” Libby said.

Session topics include grant writing, publicity and promotion, financial literacy, intellectual property and copyright law, resilience and work/life balance, digital marketing and SEO, digital storytelling and photography, contract law, business literacy, administration and producing, and more.

The monthly program of sessions, led by established Adelaide artists and professional practitioners will take the form of panel discussions, mentoring sessions, networking events, artist showcases and creative practice / development opportunities (making use of Vault 134 facilities).

Vaulting Ambitions is an incubator program developed under the banner of The Business of Being Creative, which is open to creative practitioners of all backgrounds who wish to develop skills in business and promotion, while also making new connections with fellow creatives.

A core group of up to ten participants will be drawn from applications to complete the program free of charge. 

You can read the guidelines HERE.

And applications can be submitted HERE.